Do I Need Permission to Sell Brands Online?

This is a major concern for anyone who wishes to start its online business, having a broad vision. And most of the online businesses are started by reselling the brand items. So, what do you think, do you need permission to sell branded products?

The large brands aren’t quite happy with the e-commerce business model. This needs competitive discounting, and which is subtracting their profits. Also, they still have to honor the warranty to keep their worth, so these are the reasons they’re struggling to keep their existing physical shop network happy. But now, they can’t ignore online shopping either as this is the era of e-commerce. Some 45 million of people in Middle East countries shop online regularly and it is increasing day by day.

Hence, being an online retailer, do you need permission to sell branded products? And what are the permissions you need to sell the products of famous brands? If you are having a variety of their products, and have obtained them legally, and also you have all the necessary registrations to sell them on Amazon or Flipkart, what do you think can the brands stop you?
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Do I need permission to sell brands online?

Do you require permission by law?

No, not at all!  Who can think that a company will not want its products to be sold? According to the laws, this is a matter to be settled and well discussed between the Brand, the sellers, and the distributors. You may remember Lenovo and Toshiba warning their consumers against purchasing heavily discounted products. A well-known company SanDisk, also said that it was going to manage and control its online reselling channel by only allowing the authorized sellers to sell all of its products. Thus, there are a lot of brands whose permission you will need in form of license, for reselling, but most of such brands would easily let you just sell their products online.

Note that, however, the law does not take kindly to deception. So, if you’re selling Sony or Toshiba products online at your website, and your website is totally occupied with their logos everywhere, which may make the buyer think that the seller is the company itself. And then, the authorized sellers or Sony or Toshiba itself would take an action. In such cases, you will need an authorization certificate or just, going tricky anonymously. But if wish to go the legal way, and you are buying original products from a Sony or Toshiba distributor, there is no requirement placed by the law on the seller to get an authorization certificate. It is dependent on the company itself.

There are a lot of issues while doing a business online, selling the products to well-reputed brands. The major issue that occurs most of the time is the warranty scheme. Most of the distributors sell you the branded products but they keep the warranty terms hidden from you. And later on, when you need to get a warranty claim for your customer, these distributors do not offer you the warranty claim or demand a handsome amount for this purpose. So, it is up to you to properly discuss the matter with your distributor in order to keep your business running flawlessly, and avoid the law pursuits.